Visual Storytelling Strategy in Digital Content to Increase Islamic Boarding School Brand Trust
Keywords:
Visual Storytelling, Digital Content, Brand TrustAbstract
This study examines the role of visual storytelling strategies in digital content to enhance brand trust in Islamic boarding schools. This study addresses the gap between the theoretical potential of storytelling and its limited practical implementation in Islamic boarding school digital communications. Using a qualitative case study approach at Walisongo Islamic Boarding School in Pontianak, data was collected through observation, in-depth interviews, and documentation involving key informants such as school leaders, public relations officers, and parents. The findings indicate that visual storytelling is built through authentic representations of students' daily activities, religious values, and institutional identity, presented in simple yet meaningful visual formats. This study highlights that authenticity, consistency, and value-based narratives are more influential in building public trust than complex visual aesthetics. Furthermore, digital branding strategies tend to be implicit, relying on real-life storytelling rather than direct promotion. Audience interactions demonstrate positive engagement, reflecting the effectiveness of storytelling in fostering emotional connections and trust. This study concludes that optimizing visual storytelling can significantly strengthen Islamic boarding school brand trust, provided it balances authenticity with adaptive digital innovation in a competitive media environment.
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