Applying Blue Ocean Strategy to Drive Innovation in the Tahfidz Entrepreneur Program
Keywords:
Blue Ocean Strategy, Tahfidz Entrepreneur Program, Value Innovation, Educational InnovationAbstract
This study aims to examine the implementation of the Blue Ocean Strategy through the innovation of the Tahfidz Entrepreneur Program, focusing on creating new market space in the competitive landscape of Islamic educational institutions. The research emphasizes a value differentiation strategy that integrates Quran memorization with fostering students’ entrepreneurial skills. A qualitative case study approach was employed, with data collected through in-depth interviews, participatory observation, and document analysis, and analyzed using the interactive model of Miles and Huberman, including data reduction, data display, and conclusion drawing. The findings indicate that the Tahfidz Entrepreneur Program generates value innovation by combining religious competencies with economic productivity, enhancing institutional competitiveness, strengthening public perception, and attracting broader community engagement. The study implies that applying the Blue Ocean Strategy can serve as a strategic alternative for Islamic educational institutions to develop superior programs that are adaptive, sustainable, and aligned with community needs, demonstrating that the integration of educational and entrepreneurial innovation provides a distinctive advantage in a competitive educational environment.
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