Digital Transformation in Management Islamic Schools : Evaluating Impact Social Media Advertising to Growth Institution
Keywords:
Digital Transformation, Management Islamic Schools, Social Media Advertising, Growth Institutions, Digital Marketing StrategiesAbstract
Study This aim For evaluate How social media advertising influence growth and management institutions Islamic schools, as well as identify practice effective digital transformation in context education religious. Focus study covers digital marketing strategy, stakeholder engagement, and its impact to reputation as well as amount participant educate. Method study use approach qualitative studies case, with data sources in the form of interview deep with leadership schools, teachers, and social media managers, observations digital activities, as well as documentation content advertising on Instagram, Facebook, YouTube, and the official website. Data analysis was performed through content analysis For interpret patterns, effectiveness, and stakeholder perceptions of digital marketing strategy. Research results show that social media advertising in a way significant increase awareness, engagement, and reputation school , and contribute to growth registration participant education. Management consistent content, appropriate platform selection, and participation active internal stakeholders become factor key success. Implications study confirm that digital transformation is not just modernization technical, but strategy management that strengthens branding, communication, and power competition institutions. Findings This can become guide for other Islamic schools in implementing digital marketing effective For support growth and modernization education.
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