Boosting School Management Effectiveness: The Impact of Achievement Motivation and Communication Intelligence
Keywords:
Achievement Motivation, Communication Intelligence, School Management EffectivenessAbstract
This study aims to explore the impact of achievement motivation and communication intelligence on school management effectiveness. Using a qualitative case study approach, data were collected through in-depth interviews, participatory observation, and document analysis involving the school principal, teachers, and administrative staff. The results indicate that both achievement motivation and communication intelligence significantly contribute to improved school management. Teachers who are motivated by clear goals and strong leadership communication are more engaged and proactive in their roles. The synergy between these factors enhances decision-making, teacher satisfaction, and overall school performance. However, challenges related to maintaining long-term motivation and ensuring consistent communication were identified. The study implies that effective school management requires an integrated approach, combining motivational strategies and strong communication practices. Schools should focus on sustaining motivation and fostering transparent communication to improve both teacher performance and student outcomes.
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