Digital Marketing Communication Management Based on Islamic Identity to Enhance Brand Trust in Tahfidz Institutions
Keywords:
Digital Marketing, Brand Trust, Islamic IdentityAbstract
This study aims to analyze how digital marketing communication management based on Islamic identity enhances brand trust in Tahfidz institutions. Using a qualitative approach with a case study design, data sources were obtained from informants and respondents through observation and interviews. Data analysis was conducted through data condensation, presentation, and verification, utilizing content analysis, discourse analysis, and interpretive analysis. The findings reveal that brand trust is built through three main aspects: consistent and meaningful digital content strategy based on Islamic values, humanistic and religious interaction patterns that strengthen audience engagement, and transparent and authentic communication that enhances institutional credibility. The integration of Islamic values in digital communication has been proven to foster emotional and spiritual closeness with the audience. This research implies that digital marketing communication should be managed not only as a promotional tool but also as a medium to convey authentic Islamic values to sustainably strengthen public trust.
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