Internal Quality Assurance System: Islamic Quality Culture Shaping Digital Communication Transparency for Public Trust in Higher Education Admissions

Abstract

Internal quality assurance is essential for strengthening institutional accountability, transparent communication, and ethical governance in Islamic higher education. This study examines how the Internal Quality Assurance System (IQAS), digital admissions transparency, and Islamic quality culture contribute to institutional governance. Using a qualitative case study approach, data were obtained from 100 informants through interviews, direct observation, and institutional documentation. The findings indicate that 86% of informants reported implementation of the Plan, Implement, Evaluate, Control, and Improve (PPEPP) cycle, while 14% identified weaknesses in control and follow-up. Admissions services were perceived as transparent by 88% of informants, although 12% reported shortcomings in digital services and responsiveness. Furthermore, 82% considered Islamic quality culture established, whereas 18% identified the need for improvement. This study contributes an integrated analytical perspective connecting procedural quality assurance, digital transparency, and Islamic ethical accountability. Institutions should strengthen corrective-action monitoring, improve digital admissions communication, and embed Islamic values in measurable quality practices.