RHETORIC OR REALITY? EXPLORING IDEOLOGIES IN THREE PRESIDENTIAL INAUGURAL SPEECHES
Keywords:
Critical Discourse Analysis, Ideologies, Inaugural SpeechAbstract
This paper explores how the personal background of three elected American presidents (Barack Obama, Donald Trump, and Joe Biden) is depicted in their inaugural speeches and how the trend issue in each era is being represented in the ideological trend of each president through their speeches. Qualitative approaches using Norman Fairclough’s three-dimensional framework, document study, and descriptive analysis are used to analyze the data from the full transcript of inaugural speeches of the three presidents. The findings show that the personal backgrounds such as the education, race, religion, and previous work experiences of each president are depicted in their inaugural speeches. Moreover, each president represents trend issues in their ideological trend through their speech by addressing them implicitly, spreading his slogan and beliefs into the society, and encouraging people to do things collectively.
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